Ever wanted to dress effortlessly cool like the French? Well, money can’t turn you into a native Parisian, but it can buy you IRO, so at least you can dress like one. (Does not include perfect bed head hair)
IRO is definitely one of the labels we’d pick to dress us from head to toe. It knocks French rock and roll effortlessly cool on the head. And the price point for ‘investment pieces’ won’t kill you either.
We’ve picked our favourites from their A/W 2013 collection.