Zoë Jordan was the first to kick of London Fashion Week, and it was definitely a good way to start!
Zoë Jordan was inspired by her love of great architecture for the collection. The most obvious piece that was influenced by architecture was the photographic prints of the interior of the Duomo in Rome as well as skyscrapers.
The collection kept to her signature style of excellent tailored pieces, with bursts of amber and pink to break up the monochrome.
The atmosphere was electric as we watched well structured, effortless yet sophisticated pieces being put down the runway. The music by Catherine Marks was perfectly timed and suited the mood of the collection. Spotting Brix Smith Start (who owns START London, one of Zoë Jordan’s stockists) sat on the front row cemented the fact that the Zoë Jordan show is not messing around.
words: Natalie Hanks